We are growing, and our brand has changed

At first, we focused entirely on making a product that’s strong and durable, and we didn’t realise how important it is to have a strong brand to go along with that. That’s why we’ve revamped our image and brand to align with today’s industry standards.

The original logo

Original Product & packaging example

New brand identity

Re-Brand

Our goal was to develop a strong brand that accurately reflects our product, values, and overall image. We entrusted the rebranding project to our partner, Subluma, who delivered an exceptional, innovative design. The new brand features a distinctive look, with sharp edges in the icon and font that symbolise the precise, cutting nature of a burr.